Nowadays, pretty much every person has a mobile phone, with a large percentage of those being smartphones that are able to access the Internet. That having been said, it is important that small businesses cater to the large segment of the population that get a lot of their online content through their smartphone. Here are some small business mobile marketing tips to help get you prepared to attract the smartphone generation of online shoppers.
1. Make your website friendly for mobile phones
When it comes to mobile website marketing, you first need to launch a version of your website that can be easily accessed on a smartphone. Unless you have a background in web design, this will require you to hire a web design company to rework certain aspects of your site so that all of the pages can be viewed by mobile phone users. Without these changes being made, any person who goes to your site while on a mobile phone will have problems navigating it. This will result in them becoming frustrated and going to a different site.
2. Responsive design
One of the things that is becoming increasingly common in terms of mobile marketing is responsive design. This revolutionary technique enables the content that is displayed on a webpage to adjust automatically, depending on the specific screen size and type of mobile device that the user happens to be using at the time. By using responsive design, it eliminates the possibility of certain users not being able to access your site because they are using a device that is not compatible. You need to make your site so that it can be accessed by as many people as possible.
3. Simplicity is key
Even if you go out of your way to make your site friendly to people using mobile phones, it is important to remember that these people are still accessing your site on very small screens. Therefore, you should not bog your site down with a lot of content that will be too small for people on phones to appreciate. Likewise, if you have webpages with too many graphics on them, it will be difficult for smartphone users to navigate them. Always keep things as simple as possible.
4. Utilize your social media with mobile users
The simple fact is that over 60 percent of Facebook users access their accounts occasionally through their phone. Use this to your advantage by interacting with them.