The landscape of online marketing is ever changing. With Google’s new algorithms, many of the older outbound tactics used in online marketing have become antiquated and obsolete. It seems that the trend is moving toward original content creation, rather than the traditional embedded advertisements in content. Here are some of the most prevalent online marketing trends today:
Businesses today need to establish themselves as an authority and gain their customers trust by providing consistent, valuable content. There are a variety of online channels that can be used to accomplish this, such as social media, website, and blogs. This internet marketing strategy will help your business gain a positive reputation in the industry and will engage your audience.
An easy way for businesses to build their brand is through social media channels. Today, there are many options available, such as FaceBook, Twitter, Google+, Instagram, and many more. These platforms have provided a great tool for businesses to connect with their consumers and engage in positive communications. It has been shown that businesses that are active on multiple social media platforms, on a consistent basis, have an increase in brand recognition and sales increases.
Consumers are becoming more and more intolerant to content placed advertisements. However, images within content seem to boost the number of views of the article and the number of shares. It is thought that a relevant image, placed properly, within an original content piece, will place some emphasis on the content and make the article easier to read and more enjoyable. This will keep the consumer on the page longer, increasing your chances of engaging them further.
With the overload of information available to consumers these days, many feel like they are being bombed with too much information. This burnt out feeling is causing consumers to move away from web pages and social media pages that are over run with too much information. Recently, some businesses have discovered that by dialing back their information, they have increased their views and sales. The good ole saying, “less is more,” is true in this situation.
If you have not taken the plunge, or have only been thinking about going mobile, you need to do it now. The trend is that the majority of consumer driven information will be accessed via a mobile device. If your business is not set up to take advantage of the mobile market, guaranteed your competitors will. That means a loss for you!
