Having a website that can easily be viewed on a mobile device has become increasingly important for business owners wishing to obtain leads and sales from the Internet. In fact, many expert marketers predict that Google will begin penalizing websites that are not mobile optimized in the near future. Considering that your ranking on Google plays possibly the biggest role in your online conversion rate, this is something you should pay attention to if you desire a committed online following.
“More and more businesses are incorporating mobile into their Internet marketing efforts,” said Andrew Rice, owner of a Minneapolis website design company. “I think that by the end of 2015, we will see a full-scale ‘mobile movement.’ Every business owner that takes his or her online business seriously and is active online will consider implementing mobile optimization for their site.”
One of the top reasons that mobile optimization is important is that it leads to increased conversion. Many studies have shown that mobile users simply spend more money online than desktop users and are more willing to order goods or services. They are a bit more impulsive. That is why it is important to make the conversion process as easy for them as possible by going mobile.
“Many prospective clients using mobile have a different agenda,” said Marc Holt, marketing spokesperson for a Minneapolis expungement lawyer. “They are looking for quick tidbits of information. Our mobile optimized site makes it very easy for them to find out about us while they are on the go.”
Another reason to optimize your company website for a mobile device is that mobile traffic will decrease your bounce rate. This is because if a mobile user visits a website that is not mobile friendly, they will become frustrated by having to pinch and zoom to view anything. They will end up leaving that site and visit the site of a competitor.
Users that visit a mobile-optimized site are more likely to return. Studies have shown that mobile friendly websites build trust with prospective clients faster than desktop sites do. By having a mobile-optimized company website, you appear more professional and therefore more trustworthy.
Experts agree that the best technique to use is to have a mobile optimized primary company website as opposed to having a regular website and a separate mobile site. This will make it easier for your users to find you and will help to diminish any confusion.
If you want to see increased traffic and conversion online, it is important to develop a mobile friendly company website so that you can appeal to your on-the-go prospects.