So there are a lot of people who are trying to make sure that email marketing works in the world that we are in. But there are many people who are giving up on this altogether. A lot of this has to do with the fact that many people do not know the right way to execute all of the components while they are running an email marketing campaign. Here a few things that you can use to make sure that your email marketing is a success.
Tip number one: Your email must be one hot cross bun that your customers just cannot resist to take a bite from. To make sure that your subscribers actually click open your email, there are certain things that you would need to consider.
First of all you need to have a great social media presence to develop trust between your brand and your client. Go out there, make yourself known. Show and tell people who you are and what you mean as a brand. You must make sure that your customers know about your product or service inside out. Once you have an established brand identity it gets easier to make sure that your customers trust you and they will be tempted to open your email.
Then to prompt them further give them an additional reason to click the view button.. add an excellent call to action line. Make sure that your customers have no options but to open the mail. Tempt them with call to action lines that go along the lines of how they are missing out on so much by not knowing the content of the emails.
Tip number two: Use the targeted approach rather than a generalized approach. This is an excellent tip and one of those tips that you must absolutely follow. Collect some data on your users, try to make sure that you know something about the people who you are sending your emails too and use that knowledge to you advantage. Make sure that any and all of your future emails are according to the past preferences of your customers. Make the emails relevant and useful to your customers, this is the only way to make sure that your emails will actually be opened and read. It is useless to send a man coupon for baby clothes if he has no babies to give those clothes to.
Tip number three: Try to make it as personal as possible. It will be a huge loss for you if your customers are not pushed to buy something from you just because they do not find your email personal enough. Begin by addressing them with their first name, or even their surname and see how easily they will warm up to you.
Tip number four: Make sure that you use some automated messages for a number of instances like when your customers or clients subscribe to your newsletter, or when you have to thank them for buying a product. Automated messages are faster to send out as compared to messages that people write manually.
Tip number five: Everyone has a cellphone, make use of that fact. Make sure your emails or your newsletters are responsive and fit the screen size of any portable device that they may be using.
So here you go guys, five tips that will surely bring the magic of email marketing back to life.
