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Product Packaging Perfection: Why It’s All About the Label

Labels, labels, labels. When you do a lot of shipping, this is what you worry about most. When your company’s labels are matched to your packaging appropriately, it can break you. Here’s how to stop that from happening.

Use Heat-Shrink Sleeves

Heat-shrink sleeves are special plastic sleeves or labels that are made of a special polymer plastic film. The plastic shrinks when it’s heated. These labels take the shape of whatever container they’re wrapped around, making them the perfect label for beverages, snacks, and products with uneven shapes and sizes.

If your product is heat-sensitive, however, this may not be a great option for you. While the heat-shrink sleeves don’t require a lot of heat, they do require some, and heat-sensitive products may be damaged during this type of packaging process.

Use Custom Packaging With Mold Labeling

Websites, like, allow businesses like ice cream shops, frozen yogurt shops, and pretty much any company that serves frozen desserts and drinks to the general public  to create and purchase custom supplies for their business. But, they also have to incorporate a special type of labeling in their own product line. It’s called “mold labeling.”

No, mold labeling doesn’t mean that the product has turned into a science project. It means that labels are engraved into the outer material of the product. This makes the label part of the product, which is particularly useful when the product is a cup, food product, ice cream cone, or some other food item.

Mold labels are often used on food items and other products where a traditional label would be damaged, peeled off, or would fall off during shipping or while on shelves. Mold labels can contain information like a bar code, supplemental product information, and suggested manufacturer retail pricing.


Use Pressure-Sensitive Labels

Pressure-sensitive labels are special labels used almost exclusively in shipping. They are comprised of a traditional label with special adhesive on the back. Light pressure seals the label to the product or package.

These labels are ideal for flat surfaces or where light to moderate pressure can be applied without wrinkling or damaging the label.

While the label can be held securely in place with minimal pressure, there are some limitations. It cannot be used on food items, and many types of packages won’t sit flat enough for the label to work effectively.

Still, this is the type of label preferred by shipping companies and by the U.S. Postal service because it adheres nicely to many different kinds of boxes – and this is where the label shines.

With other types of labels, the adhesive may not be strong enough to stay fixed to a box. Having a shipping label fall off during shipping means that the box could be lost, it can’t be tracked, and ultimately there’s a break in the shipping chain.

When you ship a lot of boxes, this is the type of label you must use.

Simon Quirk knows the power of the right labeling. A longtime businessman, he enjoys helping others by writing about the things that have helped him over the years. You can find his illuminating articles on various blogs and websites.