Lead management is a big area of focus for any business organization. This statement holds true in the physical and virtual worlds. There are many ways in which you can generate new leads and one of the biggest components of this exercise is your website. Here is how online leads have a great significance for your website.
Getting the right leads
A lead, in the online world, is any customer or individual who visits your website and signs on with contact information or fills out a form with the same. Such a person is a potential customer. Your website therefore should have enough potential to get a customer to leave behind such vital information. It is also important to have some kind of a filter mechanism in order to ensure that you get only the right kind of leads.
Depending on what you want your potential customers to do, your website should get them to:
- ‘Like’ your Facebook page
- Take a poll
- Sign up for your newsletter
- Give feedback by way of the survey
- Comment on your blog or even
- Comment on a particular product offering that you have.
Your website’s ability to generate online leads and convert them will therefore depend on your focus area.
Keeping it simple
Nobody likes to fill out endless data. Ideally, you should be able to ask the customer for just one or 2 pieces of information. For instance it could be his mobile number and/or email ID. Both these pieces of information will be enough for you to establish some kind of communication channel with the customer.
Whether it is email campaigns or push messages through the mobile medium, you will certainly be able to engage with your customer. Asking a customer to give you this information is possible when you have a website that requests them to sign up and rewards them for it.
Rewards and loyalty
One of the biggest ways in which you can generate online leads to your website is to reward customers simply the signing up. For instance, there are plenty of online retailers who promise customers some amount of money off their purchase when they signup. This could also take the form of promotional codes and other discounts.
Referrals are also a great way to generate more leads. So, you can always have a program which rewards your customers for bringing in 5 or more referrals, for instance. There should also be a sense of getting something in return. For instance, plenty of websites promise advice, information or even discount codes for people who sign up.
Online lead generation is a very important part of your digital strategy because this becomes the foundation for all your online campaigns thereafter. It does not require too much of investment from your side but has the potential to turn into regular sales and revenues.
By making your website “lead friendly”, you will certainly be able to check out how many visitors are leaving their contact information. Thereafter, you should also some immensely powerful analytics in place which will help you determine how many of these casual visitors turn into paying customers.
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