For several decades, entrepreneurs were normally carved out of a certain mold, such as Harvard graduates or traditional wealthy families. However, the technology of 2015 is making business leadership and global dominance a force to be reckoned with as an atypical crowd takes center stage. Retirees, college kids and everyone in-between with an idea to share has an opportunity to succeed. Just like a Bob Bratt profile, these businesspeople have experience and intelligence to make a new product or concept fly high in consumers’ minds.
Passion Drives Newcomers to Business
All a potential entrepreneur needs today is a good idea and passion behind it. People used to be deterred from bringing their idea to the marketplace because of monetary challenges. With the global economy slowly gaining momentum, businesspeople see opportunity and run with it. When potential partners see this inherent passion, they know there’s a fascinating concept behind that drive. Creating a marketplace for your concept can be difficult so it’s only the passionate and goal-oriented people that truly make it big.
Retirees Leading the Pack
Don’t count out the older generation when it comes to global business ideas. Retirees have seen years of both good and bad ideas. They could have had an idea on the back burner for years, but just didn’t have the time to devote to it. Retirement offers ample time to build up the idea, possible investors and consumer base. These concepts may have been mulled over for years so it’s possible they’re ready for the public with some passionate campaigning behind them.
Collaborating with Others on a Global Scale
Finding those perfect investors and partners used to be a small niche community, but technology connects people across the globe. Using employment websites, chat rooms and other connections, entrepreneurs find perfect partners without too much legwork. It’s not necessary to fly or drive to large cities to physically meet with people. Use video chats to work with the best in another country, for example. These collaborations may even make your idea better as it’s refined for the public.
Connecting with Consumers Through Social Media
Social media is quickly becoming the main thoroughfare for advertising and marketing almost every product. Kids, teens, adults and seniors have taken to this platform to be entertained, taught and cultivate product niches. Entrepreneurs can literally be in consumers’ minds every day as status updates and news feeds fill people’s social media accounts. A brand new concept can grow legs through social media support as people share and discuss the item. Billboards, paper flyers and other media outlets are just not as effective as social media word-of-mouth.
Countless Niches for All
If you’ve heard skeptical people talk about everything being invented already, you know this idea is entirely wrong. Today’s global market has more niches than ever before. Even if a product only speaks to a small group, that customer base could support a company for several decades. Your idea simply needs to garner the respect of a select few to grow and blossom across one continent to the next.
Making an idea come alive is easier than ever with the Internet’s help. From crowdfunding websites to influential social media, concepts make it to the marketplace faster than ever. The future holds promise for those with a passion and technological savvy.
